Working with over 100 client sites and managing millions of unique visits across various niches, I learned a thing or two about how to drive website traffic with influencer marketing. And, with influencer marketing converting average browsers into new customers, I also learned a lot about converting content into traffic. Advertising Continue reading below I've done some great stuff, and I've also done some not-so-great stuff. Some of my big mistakes cost me a lot of time and money. If I had avoided them, I might have at least quadrupled the traffic my website received, and I might have driven more goal conversions to improve my results. By sharing my biggest failures, I hope I can help you avoid my mistakes and, of course, create a few along the way.
Lesson 1: Humanize the brand My fax list outreach emails are not sales pitches. And that's a good thing because your outreach email is your first impression. This is your only chance to connect with your influencer in a genuine and authentic way. You are the person behind the brand. How do you want them to perceive you? But, as with any partnership, you need to get them to respond. And, if you don't use your first outreach email, you're not an asset to your campaign. Now, that doesn't mean you have to write every detail of your personal life in your first outreach email just to humanize it. Nobody wants to hear what Uncle Jerry did last weekend. But, until the past two years, I've put minimal effort into turning my first outreach email into a winning strategy. And it was a mistake. How can I know?
Because as soon as I started to deliberately personalize each email and tailor it to these specific partnerships, I started to see massive growth in response rates. Here's an at my email template from two years ago: Hello, My name is Anna and I to expand their audience. I came across your site and thought it would be a good choice for us. We're interested in sponsored posts, but we'd love to hear what you might have in mind. Please let me know if you have any information on your rates. Advertising Continue reading below Thanks a lot! Cordially, Anna Here's a preview of my email template today: outreach email template example In the past, when a potential influencer or blogger signed up for my email newsletter or followed me on , they didn't receive any special treatment. No following.