Bob Gill In this paradigmatic book, Bob Gill shares with readers not only his creative process, but also a particular way of approaching design based not on the solution, but on the correct approach to the graphic problem to be solved. Known for its fun visual hooks, this short text is an exploration of thinking about design as a post-communication event, emphasizing not only the aesthetic but also the conceptual component behind each design. 18 essential design books (classic and modern) 6 With different reflections on the role of the designer, Bob Gill invites us to rethink the creative process of designers. Paula Scher: Works , by Tony Brook & Adrian Shaughnessy One of the most influential designers in the United States, Paula Scher, -in charge of identity design for institutions like MoMA and big Jewelry Photo Editing Service brands like Shake Shack and the High Line in New York- is a true master when it comes to creating familiarity between people and brands. In this monograph, created by designers Tony Brook & Adrian Shaughnessy, an exhaustive review of Scher's work is made. She from her years as an art director for record companies like Atlantic, until her arrival at the Pentagram agency, where she would carry out her most important works. An obligatory journey through the trajectory of a legendary graphic designer. 18 essential design books (classic and modern) 8 "Paula Scher: Works" is a review of the most relevant work of one of the leading American designers. Letter and Image , by Robert Massin With an extensive review of the role of the letter and typography at different times in history, specifically from prehistory to the sixties, Letter and Image by French designer Robert Massin is a work of more than 15 years to understand the relevance and the change of the letter in the design.